For the last 104 years, Mazda has been a company that keeps things moving for its customers. They've enjoyed historic sales in recent years and found new fans in the high-tech era. To celebrate the good fortune of both Mazda and Mazda's lucky customers, they've created a new brand platform called "Move and Be Moved."
What is Move and Be Moved?
This new platform by Mazda is described in detail by Brad Audet, the Chief Marketing Officer of Mazda's North American Operations. "In a world full of distractions, customers are faced with so many choices to create a life that moves them forward." He connects this desire with the "Choose to Be Moved" concept by saying that "Choose to be moved does just that by focusing on drivers who live with intention through new, vibrant creative that customers haven't seen from Mazda."
It's not just marketing language. The new platform focuses on human beings and the many things, places, and people who move them forward in life. By starting with the driver first, Mazda distributes all good things to everyone who occupies a Mazda vehicle. A happy, motivated driver makes for a happy, motivated cabin and crew.
Joy is another concept that Mazda focuses on with this new platform. It's pure joy that often keeps a driver moving forward and enjoying life. And what brings joy more than knowing that you have a dependable, elegant Mazda vehicle waiting for you at the start of each day? Mazda will be releasing more information about this platform in the months to come, and customers will get their first glimpses of this driver-centric design platform soon.
Learn More About Mazda
The "Move to Be Moved" platform is a complex one, but it's worth learning about. If you want to be more inspired by your Mazda this year, make sure to contact our dealership to learn more about this exciting Mazda platform. Our sales team can fill you in on even more details.
