What is Mazda's i-ACTIVSENSE?



A new car must be compatible with the owner's lifestyle. An audio lover wants a premium Bose audio system; skiers want all-wheel drive; families want space. All of these traits can be found in the Mazda lineup, but each is not a priority for every Mazda shopper. Regardless of lifestyle, there is one thing every car shopper wants: safety. With i-ACTIVSENSE, Mazda has catered to this universal desire.

Mazda is ahead of the curve in many aspects of vehicle performance, and safety systems are no exception. In fact, every model in the Mazda lineup has achieved a Top Safety Pick+ rating from the Insurance Institute for Highway Safety (IIHS). The spectrum of IIHS tests evaluate the performance of vehicles during various types of accidents, but they also evaluate the vehicle's collision avoidance ability. Mazda's i-ACTIVSENSE is a cutting-edge suite of driver aids designed to help avoid accidents. The impressive features available in Mazda's i-ACTIVSENSE are integrated into the car and optimize performance of the headlights, brakes, and steering. The systems can even prevent accidents by controlling the brakes and steering. Visit your local Mazda dealer to learn more about these features and other systems included in i-ACTIVSENSE.

While the dozens of acronyms found in i-ACTIVSENSE literature might seem daunting, Mazda's suite of safety features are easily described and are fundamentally valuable for every driver.

  • Adaptive Front Lighting (AFS): helps the driver to see further ahead by swiveling the low-beam headlights while the driver is cornering.
  • High-Beam Control (HBC): light sensors trigger the Mazda to switch to the low-beam headlights when vehicles approach. When there are no oncoming cars the high-beams automatically turn on.
  • Mazda Radar Cruise Control (MRCC): enables safer highway driving by adjusting speed of the Mazda according to a driver-set distance from the vehicle ahead.
  • Rear Vehicle Monitoring (RVM): helps the driver switch lanes more safely at highway speeds by sounding a warning when vehicles are approaching from behind.
  • Lane Departure Warning System (LDWS): sounds an alarm when the driver begins to move out of a lane without signaling.
  • Lane Keep Assist System (LAS):
    • Lane Departure Avoidance: nudges the vehicle back into the lane if the vehicle begins to stray out of the lane without signaling.
    • Trace: continuously monitors the lane and adds steering input to keep the Mazda centered in the lane.
    • Forward Obstruction Warning (FOW): sounds an alarm urging the driver to brake when the Mazda senses that it is approaching an obstruction too fast.
    • Smart City Brake Support (SCBS): a low-speed (4-30 km/h) autonomous emergency braking system that primes the brakes when the Mazda's windshield-mounted laser sensor detects that a collision is likely. The brakes are applied automatically if the driver fails to react.
    • Smart Brake Support (SBS): a high-speed (15-145 km/h), autonomous emergency braking system that automatically applies the brakes when the Mazda's grille-mounted millimeter-wave radar detects that a collision is likely.
    • Acceleration Control: overrides abrupt driver throttle input if the Mazda's windshield-mounted laser sensor detects that an obstruction is close ahead.

Call or visit your local Mazda dealer to learn more about i-ACTIVSENSE and the feature-packed lineup of Mazda vehicles.

Categories: Technology